Privacy Policy

We collect information from and about you through several channels and methods. The categories of information we may collect include:

Personal Information

Information that identifies, relates to, describes, or can be reasonably associated with you, such as your name, email address, postal or mailing address, billing or shipping address, telephone number, date of birth, account credentials, profile information, and any other information you choose to provide.

Device and Browser Information

We may collect information about the devices and browsers you use to access the Services, including device type, hardware model, operating system and version, browser type and version, screen resolution, language preferences, unique device identifiers, advertising identifiers, and connection information.

Network and IP Information

We may collect Internet Protocol (“IP”) addresses, Wi-Fi or network information, time-zone settings, referring and exit URLs, pages viewed, time and date of visits, and approximate location derived from IP or other signals.

Usage and Activity Information

We may collect information about your interactions with the Services and Products, including pages visited, features used, taps, clicks, scrolls, search queries, sessions, duration, repeat visits, cart contents, wish lists, and other actions you take.

Location Information

With your consent where required, we may collect precise or approximate location information from GPS, Wi-Fi, cell towers, beacons, or other sensors when you enable location features, or approximate location from IP or other data.

We and our service providers use cookies, web beacons, pixels, tags, local storage objects, and similar tracking technologies (collectively, “Tracking Technologies”) to operate, secure, and improve the Services and Products, remember preferences, measure advertising and analytics, and provide personalized content and offers. Tracking Technologies may be set by us or by third parties, including analytics and advertising partners.

You can manage or disable certain Tracking Technologies through your browser or device settings, by responding to opt-out signals we honor (such as Global Privacy Control where applicable), or as described in the “Opt-Out Rights” section. Disabling some Tracking Technologies may limit functionality or personalization of the Services.

We use analytics and measurement tools to understand how the Services are used and to improve performance and user experience. Analytics providers may collect information described in this Policy and may set their own Tracking Technologies. We and our advertising partners may use Tracking Technologies and information collected under this Policy to serve interest-based, contextual, retargeted, and measurable advertising on and off our Services. We may share hashed identifiers or limited data with advertising and analytics providers to enable these features.

We do not knowingly share precise geolocation for advertising without consent where required by law. Where applicable, you may opt out of interest-based advertising through your device settings, industry opt-out tools, or preferences described later in this Policy.

We may offer or introduce artificial intelligence and machine-learning features, including automated chat, assistants, recommendations, search, personalization, content generation, image and voice analysis, and other AI-powered experiences (“AI Features”). To provide AI Features, we may use information you input, your account information, usage history, and information collected under this Policy. You should not input sensitive, regulated, or confidential information into AI Features. Outputs from AI Features may be incomplete, inaccurate, or otherwise unsuitable and should not be relied on as professional advice. We may use inputs and outputs to maintain, improve, and develop our Services and AI Features, to the extent permitted by applicable law.

When you create an account, place an order, save a shopping cart, participate in a loyalty, rewards, referral, or membership program, or use subscription services, we collect the information necessary to create and manage the account, process and fulfill transactions, calculate and redeem rewards, administer promotions, and provide support. This may include account credentials, profile information, order history, cart contents, payment instrument details as processed by our payment partners, shipping and billing details, and program activity.

Our payment processors tokenize and handle payment information on our behalf; we do not store full card numbers on our systems. We receive confirmation, status, and limited fraud-risk signals from payment partners.

With your consent where required by law, we may send you SMS, email, push notifications, and other messages regarding orders, account activity, product availability, promotions, loyalty programs, surveys, and marketing. Message and data rates may apply for SMS. You can manage communication preferences or opt out at any time through account settings, links in our emails, keywords such as STOP or HELP, notification prompts on your device, or by contacting us as provided below. Opting out of marketing does not affect transactional or account-related messages.

We do not sell, rent, or share your personal information — including your mobile opt-in and SMS consent data — with third parties for advertising purposes.

If you complete surveys, leave product reviews, contribute ratings, upload photos or videos, post comments, participate in communities or forums, or otherwise generate content (“User-Generated Content”), we collect the content you provide and any associated information. User-Generated Content may be displayed publicly and may be viewed, used, and redistributed by us and other users as described in our Terms of Service. You are responsible for the information you submit.

Sweepstakes, contests, giveaways, coupons, and promotions may have separate official rules, may be operated with third parties, and may collect information for entry, eligibility verification, and winner administration. When you interact with us on social media or third-party platforms, those platforms may collect and control information according to their own policies. We receive information those platforms make available to us, which may include profile and engagement data.

When you contact us for support, we collect the information you provide, including communications content, contact details, order identifiers, and related information. We may record, transcribe, or analyze communications (including with AI tools) for quality, training, security, and service-improvement purposes, to the extent permitted by applicable law.

We integrate with and rely on service providers and partners, including payment processors, logistics and shipping partners, email and SMS providers, analytics and advertising providers, cloud hosting, customer support, fraud detection, and other vendors. These providers may collect and process information as independent controllers or processors under their own policies and as permitted by applicable law. We are not responsible for the privacy practices of independent third parties.

We collect and process information, including device, network, and transaction information, to detect, prevent, and respond to fraud, abuse, suspicious activity, security incidents, and violations of our policies and the law. We may share information with fraud-prevention partners, payment networks, and, where appropriate, law enforcement.

We use the information we collect to:

• Provide, operate, maintain, secure, and improve the Services and Products;
• Create and manage accounts, process and fulfill orders, and handle billing, shipping, returns, and exchanges;
• Verify identity, prevent fraud, and protect against abuse and security threats;
• Administer loyalty, rewards, membership, referral, subscription, and promotional programs;
• Deliver, personalize, and measure marketing and communications you have consented to or opted in to;
• Provide customer service and respond to inquiries and requests;
• Operate AI Features and personalize experiences and recommendations;
• Analyze use, measure performance, and conduct research and development;
• Comply with legal obligations, enforce our policies and rights, and protect our and others' safety;
• For any other purpose for which we notify you or that is permitted under applicable law.

We may share information we collect with the following categories of recipients, to the extent permitted by applicable law:

• Affiliates, subsidiaries, parent entities, and future business entities within our corporate family, including brands and product lines we may launch or acquire;
• Service providers and vendors that perform functions on our behalf, such as payment processing, shipping and logistics, email and SMS delivery, analytics, advertising, hosting, customer support, fraud prevention, and AI services;
• Logistics and shipping partners, payment providers, and advertising and analytics providers;
• Marketing and promotional partners, influencers, ambassadors, and affiliates associated with our programs;
• Retailers, distributors, and B2B partners to the extent relevant to orders, programs, or partnerships;
• Partners and acquirers in connection with any merger, acquisition, financing, reorganization, or sale of all or part of our business or assets, as described in this Policy;
• Legal authorities, courts, regulators, and law enforcement, when required by law or where we believe disclosure is necessary to protect rights, safety, or property, or to comply with legal process;
• Future business entities and transferees as permitted by law.

We do not sell your personal information for monetary consideration except as permitted or required by law. Where “sale” or “sharing” is defined broadly under applicable law (for example, certain transfers to advertising and analytics partners), we may engage in such activities as permitted by law, and we honor opt-out requests as described in this Policy.

We retain information for as long as necessary to fulfill the purposes described in this Policy, to provide and improve the Services and Products, to comply with our legal, accounting, and reporting obligations, to resolve disputes, to enforce our agreements, and to protect our rights. Retention periods vary by data type and legal requirement, may be extended when needed for litigation or investigations, and some information may be retained in de-identified or aggregated form indefinitely. You may request deletion as described in “Consumer Privacy Rights,” subject to legal exceptions.

We implement reasonable administrative, technical, and physical safeguards designed to protect information we collect. However, no system, transmission, or storage is completely secure. We cannot guarantee the security of information and are not liable for unauthorized access to or acquisition of information by third parties, except as required by applicable law. You are responsible for protecting the confidentiality of your account credentials.

Depending on your state of residence and applicable law, you may have rights regarding your personal information, which may include:

• Access to or a copy of your personal information;
• Correction of inaccurate information or deletion of personal information, subject to exceptions;
• Opting out of the “sale” or “sharing” of personal information and of certain profiling in furtherance of decisions that produce legal or similarly significant effects;
• Limiting use of sensitive personal information where applicable;
• Withdrawing consent to processing at any time where processing is based on consent;
• Non-discrimination for exercising rights.

To exercise rights, contact us using the information in “Contact Us.” We will verify your identity, may decline requests in limited circumstances, and will respond within the timeframes required by applicable law. Authorized agents may submit requests in accordance with applicable law.

If you are a California resident, the CCPA provides additional rights, including the right to know the categories and specific pieces of personal information we collect, the right to know whether we sell or share personal information and to whom, the right to limit the use of sensitive personal information, and the right to opt out of the sale or sharing of personal information. Where we engage in practices that constitute a “sale” or “sharing” under the CCPA (for example, certain advertising and analytics transfers), you may opt out through the “Opt-Out Rights” mechanisms below, our global privacy control response, or by contacting us. We will not discriminate against you for exercising these rights except as permitted by law. Disclosure of personal information for a business purpose and service-provider transfers are not “sales” or “sharing” under the CCPA where subject to appropriate written contracts.

You may opt out of certain marketing communications and certain Targeted Advertising as described in this Policy. You may opt out of interest-based advertising through industry tools, your device or browser settings, or by responding to opt-out signals (such as Global Privacy Control) that we honor where applicable. You may submit a opt-out request to us using the contact information below. Note that opting out of one category does not opt you out of all categories, and some opt-outs may be limited to the specific device or browser used.

The Services and Products may be available to users outside the United States. If you access the Services from outside the United States, your information may be transferred to and processed in the United States or other countries that may have different data-protection laws. By using the Services, you consent to such transfers. Where applicable, we intend to comply with recognized transfer mechanisms. We may localize certain data as required by law.

The Services and Products are not directed to children under 16 (or a higher age where required by applicable law), and we do not knowingly collect personal information from children. If you believe we have collected information from a child in violation of applicable law, contact us using the information below, and we will take steps to delete such information and prevent future collection where appropriate.

The Services may include social-sharing buttons or tools that allow you to share to social media or other third-party services. These tools may enable third parties to collect information about you, including IP address and activity, and are governed by those third parties' policies.

Information we collect may be accessed, disclosed, and transferred to affiliates, successors, or purchasers in connection with a merger, acquisition, financing, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, stock, or business, whether as a going concern or as part of a bankruptcy, liquidation, or similar proceeding. We may also share information in connection with a corporate transaction involving any current or future brand, product line, or business unit. Such information may be one of the assets transferred. We will take reasonable steps to require recipients to honor this Privacy Policy where appropriate, and you acknowledge such transfers and consent to them.

We are continually developing our business and may adopt new technologies, features, channels, data types, and data uses in the future, including technologies not yet developed or contemplated at the time this Policy was written. To the extent permitted by applicable law, we may apply the terms of this Privacy Policy to such future technologies and offerings, will provide additional notice or obtain consent where required by law, and may update this Policy to reflect new practices. This Policy is drafted broadly to cover present and future Vita Pop Services and Products.

We may modify this Privacy Policy at any time at our discretion. We will indicate the effective date and last updated date at the top of this Policy and will provide additional notice where required by law. Your continued use of the Services or Products after the effective date of any change constitutes acceptance of the updated Policy. Where required by law, we will obtain your consent or provide an opportunity to opt out before material changes take effect.

If you have questions, requests, or concerns about this Privacy Policy or your information, or wish to exercise any rights, please contact us at: